
Data Fracking® The First Company in Scotland Authorised To Carry Out fracking! – Brainnwave
OK so that is a bit of a tabloid heading and like most tabloid headings it is somewhat misleading and designed deliberately to grab your attention. I am not talking about the somewhat controversial practice of fracking for oil and gas but I do like to use it as a metaphor to describe what I see happening in the field of data science and the application of that in business.